The South African Broadband Internet industry began its digital evolution in the mid 2000s. Since then, internet access - fixed, wireless and mobile - has become a commodity. Wireless Operators have been investing in new and expensive technologies to create more sources of revenue, improve their ARPUs (average revenue per user), and overcome the competition in a heavily saturated marketplace. Infrastructure, customer acquisition and retention costs has all got higher and higher, however, income never has reached the optimistic levels expected for it.